HP using Smoke and Mirrors in its advertising?
Following complaints at the start of the year by the Cartridge recycling industry about HP’s adverts asking if you would re-use food, they are in the dock again.
Kyocera have complained to the Advertising Standards Authority (ASA) about their (HP’s) advertisments for the new CP3505 Colour Laserjet printer which claim that the only consumables that need replacing are the toner cartridges. Most other laser printers also need to have the printing drum replaced regularly.
“HP’s marketing approach is typical of the ’smoke and mirrors’ tactics that have been employed by our competitors for many years,” said Ian Joslin, general manager at Kyocera UK.
“It obscures the short-life, high-waste nature of HP’s technology and the consequent costs that will be passed on to users.
“The fact is that the HP Colour LaserJet CP3505 is a throwaway product, designed to be disposed of at the end of its short life. To dress this up in claims of economy is disingenuous and amounts to false advertising” he said.
We will wait with baited breath for a judgement and let you know the results
